Built for the business of results.
ChangeB2B is a new kind of marketing agency, designed from the ground up to help B2B brands move faster, perform better, and deliver more for less.
ChangeB2B = expert-led + AI-enabled + lean + (really) fast.
Our model combines senior expertise, modular services, agile delivery and AI-tools to give ambitious B2B brands the power to market more intelligently, act more decisively, and speak more personally - from first impression to renewal.
Without the usual layers, cost and headaches.
Let’s create impact.
Book your working session nowAbout you
B2B marketers are under more pressure than ever: to deliver more, faster, with less
We know the challenges: tight budgets, slow approvals, skills gaps, sales misalignment, compliance hurdles.
Add to that the era of self-directed buyers and the rise of AI, and the traditional agency model just doesn’t cut it!
About us
We run a new B2B model built around what works, not what used to.
Expert-led, AI-native, and outcomes-driven.
Our team blends behavioural psychology, deep market expertise and AI precision, to deliver personalisation at scale, faster speed to market and measurable impact on pipeline and revenue—without the legacy overhead and layers
Your platform for growth
With ChangeB2B you're not buying a list of services.
You’re unlocking a model that integrates people, process, and technology.
An agile model designed for collaboration, clarity, and scalable growth.
People
Expert-led pods
- Client partner leads the project, collaborating with hand-picked specialists across Strategy, Creative, Media, Data & Analytics
- Scaling to need by tapping into a vetted network of marketing experts
Process
Growth loop
- Audit → Strategy → Plan → Action → Track → Optimise → Embed → Repeat
- We define the context & challenge; deliver, track & enhance solutions & sustain impact via training, knowledge transfer & provision of IP
Tech
AI-enabled
- AI-powered behavioral profiling, targeting, listening, analytics, project collaboration & management
- Tools that automate & enrich content creation, activation & measurement to accelerate process, cut repetitive tasks & improve campaign performance
Working with you
We plug into your business where you need us most - delivering what really counts
We help ambitious B2B teams to…
- Develop relevant, leading brands
- Identify gaps & position to win
- Launch compelling new propositions
- Move successfully into new markets
- Disrupt & displace competitors
- Boost & accelerate pipeline
- Drive & increase conversion
- Eliminate media effort & waste
- Build & secure customer relationships
- Enable sales with high value assets
So they can…
- Increase brand awareness & value
- Penetrate & gain market share
- Create new revenue opportunity & demand
- Extend & secure new revenue streams
- Accelerate deal opportunities & cycles
- Generate sustained demand & sales growth
- Improve win rates & ROI
- Optimise media reach & spend
- Drive customer renewals & advocacy
- Create & respond faster to opportunities
Redefining what’s possible
We're innovating how B2B marketing is done to save time, cut costs, and transform outcomes.
Synthetic human research
Replace guesswork with science
We use sophisticated AI-powered human profiling and simulation to interrogate, analyse and predict buyer sentiment and behaviour to swiftly craft messaging, content and creative that truly resonates
Knowledge transfer
Upskilling embedded into delivery
We help clients build the knowledge and capability to successfully run, maintain and repeat marketing initiatives through training, runbooks, provision of IP and clear, formal handovers
Modular solutions
What you need, when you need it
We offer a growing range of clearly defined fixed-price solutions that solve real problems and deliver measurable value within set timeframes, so you can plug in what you need, when you need it with confidence, clarity and control
Brands we’ve worked with
Services and solutions
We deliver a range of flexible solutions, aligned to your needs and built to cover every stage, every scale, every challenge
Marketing diagnostics
Swift audits and fixes to boost performance and productivity:
- Brand
- Marketing
- ABM
- Media
Brand and messaging refinement
- Fast, effective positioning and messaging adjustments and optimisation
Fractional services
On-demand expertise minus the overhead
- Fractional CMO
- Marketing-as-s-Service
- B2B cunsel
- Rapid response
Core services
Plan, activate and accelerate B2B growth with broad, deep expertise
Strategy
Strategic insights, benchmarking & planning
ABM & DBM strategy & planning
GTM & growth strategy & planning
Media strategy & planning
Demand
GTM execution
ABM implementation
Demand generation
Deal acceleration
Sales enablement & activation
Brand
Brand development & strategy
Visual Identity
Brand activation
Creative & content
Creative
Content
Messaging & copy
Subscription-based solutions
Marketing Essentials
Ready to deploy solutions that support growth from early-stage to global-scale.
- Start: Nail the fundamentals; brand, messaging, and quick wins for early market traction From: £2,500 / month
- Growth: Accelerate demand; with smart strategy, content, and channel execution that adapts and scales with you From £15,500 / month
- Scale: Maximise performance; with advanced targeting, automation, and expert-led growth sprints From £19,500 / month
Who we are
Hands-on founders, strategists and doers. No layers, no hand-offs. You work directly with senior marketers who understand your world and stay close to the work.
Martin Simcock
30 years B2B experience: agency founder, leader, operations and delivery expert. Scaled award winning B2B agency Enigma to successful acquisition.
Today, Martin leads the ChangeB2B partner and peer panel network applying them with his own expertise to help clients design and deliver growth programs that are practical, scalable, and built for results.
Adam Greener
30 years shaping B2B brands and agencies: a specialist in brand, GTM, ABM, and executive alignment, with 15+ years leadership in multi-award-winning agencies including JJ Marketing, MTD, The Craft and Radish.
Adam drives the strategy side of ChangeB2B. Using his experience to help clients narrow down the options, compete smartly and make the decisions that align them with their audiences and define their sustained success.
Let’s Talk
We're building ChangeB2B for what comes next. And we’d love to have you join us on this journey. Curious - want to learn more?
The first working session is on us.
Contact: change@changeb2b.com